Strategic Counsel · New Delhi · Mumbai · London

The final word in crisis,
reputation & influence.

For more than a decade, India's most consequential corporates, founders and institutions have turned to one name when the stakes are highest and the margin for error is none.

Crisis Communications
Reputation Strategy
Public Affairs
Narrative & Trend Management
Jigar Thakkar
Principal · Founding Counsel
Est.
About the Practice

A quiet voice in the loudest rooms in India.

Jigar Thakkar is a strategic counsel to some of India's most influential business houses, founders and institutional leaders — the discreet hand behind narratives that protect billion-dollar reputations and decisions that shape national conversation.

The practice operates at the intersection of boardroom, newsroom and corridor. Where conventional public-relations firms write press releases, Jigar engineers outcomes — mobilising relationships across the highest tiers of government, industry and media to contain crises before they form, and to reframe them when they do.

Trusted across the political spectrum and at the very top of India's corporate establishment, the practice is known for two things above all: absolute discretion, and a track record of being called in when nothing else has worked.

— a final word, when the first one isn't enough.

12+
Years of Practice
200+
Mandates Closed
9
Indian States Engaged
100%
Client Confidentiality
Recognition

Invited counsel and panellist at national platforms including the Make in India initiative, industry summits, and closed-door strategy convenings of India's leading business federations.


Practice Areas

Six disciplines. One mandate.

01 / Crisis

Crisis Management

Containment, counter-narrative and recovery for reputational events of national consequence — from the first 60 minutes to long-tail rehabilitation. Available 24/7 on retainer.

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02 / Reputation

Reputation Strategy

Long-arc positioning for founders, families and institutions — built on intelligence, narrative architecture and earned visibility across the platforms that decide opinion.

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03 / Public Affairs

Public Affairs & Government Relations

Advocacy at the highest tiers of central and state government. Stakeholder mapping, policy positioning, and counsel grounded in relationships built over a decade of national engagement.

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04 / Narrative

Corporate & Editorial Communications

Op-eds, founder voice, leadership profiles and on-record positioning — placed with editorial integrity across India's leading mastheads and digital platforms.

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05 / Trend

Social Media & Trend Management

Real-time intelligence and active management of social narrative — shaping what trends, what fades, and what gets attributed. Calibrated for India's most-watched accounts and brands.

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06 / Counsel

Principal’s Counsel

Direct, confidential advisory to chairmen, founders and family principals. A single point of trust across reputation, narrative, government interface and personal brand.

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The Method

How the final word is shaped.

I.

Read

Map the actors, the audiences, the press cycle, the politics. Nothing is briefed until the room is fully understood.

II.

Position

Set the narrative the client needs to own — then engineer the channels, voices and timing to make it inevitable.

III.

Mobilise

Activate trusted relationships across media, industry, civil society and government to move the story decisively.

IV.

Settle

Close the loop. Convert containment into long-term reputational equity that compounds for the client.

“When a story can end a career, a deal or a listing — you do not call a firm.
You call a person.
— Operating Principle of the Practice
Credentials & Engagements

A decade of consequential mandates.

2024

Invited Counsel — National Industry Forum

Closed-door strategic convening of India's leading conglomerates on narrative and reputation in the AI era.

2023

Make in India — Programme Participation

Engaged as a contributing voice on industry-government communications and stakeholder mobilisation for the flagship national initiative.

2022

Crisis Mandate — Listed Conglomerate

Lead counsel on a multi-week reputational defence engagement — widely understood to be one of the year's most consequential corporate communications efforts.

2021

Founder Counsel — Unicorn Cohort

Personal reputation and public-affairs advisor to several of India's most prominent first-generation founders during their listing and post-listing cycles.

2014 — present

Standing Relationships — Centre & States

Trusted, ongoing engagement with senior leadership across India's central government and key state administrations on matters of policy communication and public narrative.

Counsel of Record
India's
Boardrooms
& Corridors
Est. 2014
Featured & Engaged Across
Engage the Practice

A confidential first conversation.

Engagements are accepted by referral and direct enquiry. All initial conversations are held in strict confidence, without obligation.

Email
office@jigarthakkar.com
Telephone
855400000
Offices
New Delhi · Mumbai · London
Hours
Crisis line · 24 / 7